Icons/Social/GoogleCreated with Sketch.
Free delivery on orders over £50


29 Products

Return to the classics with the Reebok Alter the Icons products

Be cast back to the '80s and '90s with our traditional and timeless Reebok Alter the Icons products, such as the white tennis shoe or the iconic and sleek black running shoe that Reebok has proudly presented since the 1980s. Ever since then, we’ve listened to our customers’ needs, bringing out the first athletic shoe specifically designed for women, for example. "If it ain’t broke, don’t fix it" is our motto when it comes to our iconic line – giving you the best of the past. However, what’s even better, our iconic line may look like our classics from the '90s, but it features the latest technology in shoe designs. Cushioned EVA midsoles make the wearing experience more comfortable and supportive, ideal for a relaxed workout or casual all-day wear, and high-quality leather provides both comfort and style.

The Reebok icons reinvented, redesigned and yet still traditional

Most of us can probably still remember our first pair of sneakers, and with our iconic line, a nostalgic feeling intertwines with modern shoe technology and comfort for the best experience. Remember the iconic criss-cross patterns that featured on our early shoes, or the simplistic yet convincing designs in predominantly white and black with our logo? Our throwback designs are back and better than ever, giving you the opportunity to go for the full retro style. The leather employed for our retro line is as soft as ever and fully supports your ankle and foot, regardless whether you’re lifting weights in the gym or are out on the run to the shops.

A timeless classic shoe for any occasion

Our sleek and simple yet highly effective designs support a casual and comfy look without losing the edge of style. Literally not having lost their touch since the 1980s and beyond, the shoes from the Reebok icons range go with anything from sporty to casual chic. To don a well-rounded athleisure look, women can match our timeless sneakers with Reebok’s sport-inspired skirts and dresses, whereas men can easily match any hoodie or relaxed sweatshirt with this signature shoe line.